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240 pages
Blue Ocean Strategy, How to Create Uncontested Market Space and Make Competition Irrelevant
A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.
About this book
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.
396 pages
The 4-Hour Workweek, Escape 9-5, Live Anywhere, and Join the New Rich
Ferriss offers more than 50 practical tips, real-world templates, and tools for living like a millionaire.
About this book
More than 100 pages of new, cutting-edge content. Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint. This step-by-step guide to luxury lifestyle design teaches: •How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week•How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want•How blue-chip escape artists travel the world without quitting their jobs•How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist•How to trade a long-haul career for short work bursts and frequent “mini-retirements”The new expanded edition of Tim Ferriss’ The 4-Hour Workweek includes:•More than 50 practical tips and case studies from readers (including families) who have doubled income, overcome common sticking points, and reinvented themselves using the original book as a starting point•Real-world templates you can copy for eliminating e-mail, negotiating with bosses and clients, or getting a private chef for less than $8 a meal•How Lifestyle Design principles can be suited to unpredictable economic times•The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either
251 pages
The no-nonsense guide to teaching writing, strategies, structures, and solutions
They help teachers prepare tools, address management issues, get the work started, and build momentum as students increase their understanding of good writing practice.
About this book
Filling their book with specific how-to details, Judy Davis and Sharon Hill describe the organization of a successful yearlong writing workshop, centered on writing cycles and the writing notebook. They help teachers prepare tools, address management issues, get the work started, and build momentum as students increase their understanding of good writing practice. Their companion website, http://www.heinemann.com/davis-hill, offers forms, reproducibles, and additional student samples.
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Were back with a cause-themed weekend roundup in anticipation of the Mashable Social Good Summit this Monday, September 20.Below youll find a section dedicated to our recent slew of Social Good resources including apps, trends, and several surveys of modern fundraising. Weve also got all the classics in our Social Media section with resources on how Digg can survive, details on fashion week, and the future of social media journalism. Tech & Mobile has iPad apps for Twitter power users, and some guides on Internet Explorer 9. Finally, Business reveals details on popular startups, how to pick a great office location, and how to hire a designer.Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.Social GoodOur social good posts are brought to you this week by the Mashable Social Good Summit, being held Monday, September 20 at the 92Y in New York City. Tickets on sale now at [link to ticket page]. The entire event will also be livestreamed, check it out!.Mashable & 92Y Social Good Summit: Date: Monday, September 20, 2010 Time: 1:00 to 6:00 p.m. ET Location: 92nd Street Y, New York City Tickets: On sale through Eventbrite10 Ways to Start a Fund for Social Good Online These 10 tools can help you raise funds for anything from a local charity to a nationwide social good campaign, all through the power of the social web.5 Trends Shaping the Future of Social Good Social media has radically altered the way non-profits and lone activists can effect change in the world. We spoke to the experts about their predictions for the future.5 iPhone Apps to Help Fight Poverty Busy lives make it hard to contribute sometimes, but these 5 apps make it easy to tap out some social good in your spare time.How Social Good Has Revolutionized Philanthropy Social good is more than just taking donations. Its completely re-shaped the way we think about the non-profit space. We spoke to some leading cause campaigners to understand the shift.Why Social Media Is a Game-Changer for Causes Social media has conquered many obstacles for philanthropy. This editorial from the CEO of the non-profit (RED) looks at some of the ways it has helped contribute to the common good.How the Web Can be Harnessed for Social Good The UNs Millennial Development Goals were laid out before the rise of social media, but our online networks can help us reach them. Here are some examples.Social Media5 Indie Films that Couldnt Be Made Without Social Media Just because you made a movie doesnt mean anyone will see it unless of course it hits the social web.The Future of Social Media in Journalism As news gathering and news consumption both become more social, well see social media journalism simply become journalism. Heres a look at the trends leading to this assimilation.5 Winning Social Media Campaigns to Learn From We looked through some successful campaigns from the past year to figure out what they did right, and what lessons they can provide.Top 10 Twitter Tips for Bands, By Bands We talked to a ton of bands from up-and-comers to established acts about how they use Twitter to keep fans engaged, make new ones, and have a boatload of fun in the process.21 Creative Blogger Bio Pages Your about me page is an opportunity to tell the world who you are and what you do, so make it great! A little stumped? Weve rounded up 21 creative examples for inspiration.Outsourcing Our Love Lives: How Online Dating Works [VIDEO] Can algorithms truly measure compatibility? We sat down with experts at two popular dating sites and a professional matchmaker to figure out what it means to find love in the digital age.What Digg Must Do to Survive Digg has had a rough couple of years made worse by the rocky launch of its 4th iteration. Serious changes are in order if it hopes to stay relevant.The Colors of the Webs Superbrands [INFOGRAPHIC] What colors do the webs most powerful brands use to distinguish themselves from others? The folks from COLOURlovers decided to find out.How Social Media Has Changed Fashion Week Over the last five years, the once private, invite-only industry event has been transformed into live a global spectacle for consumers, thanks largely to social media.Auto-Tune the News Creators on Living the Viral Dream [EXCLUSIVE VIDEO] Mashable caught up with two of the four Gregorys to chat about their recent success.10 Ways Touring Bands Can Leverage Location Apps Hitting the road with your band can be hectic and expensive, but a location-based network of fellow musicians and locals can help you make the right choices in any city.The New Twitter: The Web is Back If the web is dead, nobody told Twitter.For more social media news and resources, you can follow Mashables social media channel on Twitter and become a fan on Facebook.Tech & Mobile10 iPad Apps for Twitter Power Users If youre on the hunt for the perfect iPad Twitter app, check out these feature-rich options.15 Mobile Translation...
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